Loews to publish actual showtimes for movies.

Not really, but a disclaimer will note that the movie will actually start 10 to 15 minutes later. So if you're tired of sitting through those horrendously long Coke commercials, now you can accurately schedule your moviegoing experience.

The funniest part of this article is that bills requiring the real starting times in the paper listings have been brought up in both Connecticut and NYC. Screw poverty, let's legislate the important stuff!