DCaffeinated

Life. Inside the Beltway. Outside of Politics. Mostly.

1.31.2005

Caffeinated Beer? The end of the world?

Well, the Post reports it, and I bring it to you. Anheuser-Busch has released a caffeinated beer, with the caffeine of about half a cup of coffee. Ignoring anything of great importance, the article really gets right right down to the nitty-gritty of this grave social issue:

"Obviously, this is a monumental cultural milestone and it raises important questions that we as a society must answer. For instance: Is adding America's favorite stimulant to America's favorite alcoholic beverage the greatest scientific breakthrough of the 21st century? Or the beginning of the end of civilization as we know it? Or what?"

Personally, I am not all that concerned about the collapse of society. Reasonably intelligent people have found way to mix caffeine and alcohol without civilization ending prior to this kitschy mass market beverage. Red-Bull and Vodka anyone? How about an Irish Coffee?

More importantly for its success is how this new alcoholic beer tastes. And apparently "It has an aroma of blackberry and a little bit of cherry, which is unexpected," says Nathaniel Davis, the brew master who created B{+E}. "It has typical beer flavors, like hops and malt, and it finishes with what we're calling the wow factor." Although an actual bartender from DC very own Brickskeller thought it tasted more like an orange soda.

Quite frankly, all this hubub over caffeinated beer kind of reminds me of another beer with something extra that caused a little stir. Tequiza anyone? And we all know how that turned out.

0 Comments:

Post a Comment

<< Home